Wendy's Annual Report

proposed print project

30 page proposed annual report for Wendy’s.

The report contains an illustrated narrative that reinforces the current individuality messages in Wendy’s advertising. The reader is encouraged to take a journey out of their daily routine. As the report progresses the landscape becomes more fantastical. The food is enlarged and transplanted into sweeping outdoor environments to create an experience of Wendy’s brand essence, “Quality Made Fresh.”

Working with Type Book

Book Design

An introduction to the basics of typography. The book is broken into two sections, the first covers font personality, classifications, weight, case and how to create contrast. The second gives a history of type from the advent of the printing press. Desktop publishing and the evolution of standardized font formats is covered in depth.

Bike Works

Event Promotion

Bike Works is a social enterprise program that has been working for kids, bikes, and community in the Rainier Valley since 1996. Their programs invest in young people and encourage bicycling as a clean and healthy transportation alternative. This piece is a promotion for Bike Works' upcoming Mother's Day Bike Swap on May 12th at Genesse Playfield.

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Event Logo

Poster

Postcard

Price Tags

Fold-up Paper Toy

Sweet Spot

label design

Two label options for Sugar Scrub. The luxurious scrub is sold in a short glass jar.

Out of the two options shown to the left I was attached to the lower, but upper label was selected by the client.

Promotional card

The back and front, respectively, of a promotional card with detachable coupon.